You don't like disappointing a potential borrower. But you've had to say no because adding a major back office infrastructure is too costly and too time-consuming. Until now. Introducing First Financial BankersPlus Program. Instead of spending your own money, you can piggy-back on the resources of a billion dollar mortgage specialist who can offer products and services you can't get alone or even from a conventional bank alliance.

You're aware that selling loans one or two at a time isn't profitable. So instead of selling your loans on a flow basis, why not add your loans to First Financial's? As a large seller and originator of mortgages, we sell all of our loans in bulks. We'll get you the best investors at the best price from Wall Street and through the Conduits.

With conventional banks, the nail-biting starts when the homebuyers submit their paperwork. Not so with First Financial BankersPlus. Once we've given them their pre-approval (in as little as 24 hours) the deal is as good as done. Each customer is assigned their own Dedicated Loan Officer who is personally responsible for expediting the mortgage quickly and efficiently. So you'll never lose a deal—or a customer's trust—because of delays, red tape or a back office oversight. And unlike those other banks, who have a limited number of products, First Financial's selection is virtually unlimited. We deal with all the major lenders as well as having our own resources. Your customers don't have to shop around for a mortgage that fits their payment and interest needs, credit rating or demand for sophisticated portfolio products. They can find it all under one roof—yours.

First Financial BankersPlus not only makes it possible for you to get greater profits—we're experts in transparency, so we make sure you get all the credit. Everyone who will be handling your customers' mortgage, from the loan officer who takes the information to the attorney who does the closing, will do so in your Bank's name. Why not let us demonstrate how rewarding and effortless it can be to add to your Bank's services and in the process, keep your customers' business and loyalty. Talk to us about becoming a First Financial BankersPlus joint venture partner. When it comes to expanding your lending capabilities, you'll find you can't borrow a better company.